Ayekart Launches ‘Aantriva’: An AI-Enabled Unified Platform to Transform India’s Agri-Food Value Chain

 

Mumbai: 'Ayekart', one of India’s fastest-growing and most trusted integrated agri-food networks, today announced the launch of Aantriva, a next-generation AI-powered platform built to unify and streamline India’s fragmented agri-food ecosystem. Designed to bring intelligence, transparency, and operational efficiency across the farm-to-shelf journey, Aantriva is positioned as a transformative solution for farmers, FPOs, processors, manufacturers, FMCG brands, and financial institutions.

Despite India’s rapid advances in agriculture and FMCG markets, the country’s agri-food value chain continues to face structural inefficiencies. Farmers and FPOs grapple with limited access to markets, delays in payment cycles, inconsistent pricing, and restricted access to formal finance. Processors often face unpredictable supply availability, quality inconsistency, and working-capital pressures. FMCG brands lack granular insights into real-time consumption trends, indirect distribution networks, and last-mile retail behaviour. At the same time, banks and financial institutions struggle with inadequate digital footprints and non-verifiable transactions of farmers, MSMEs, and agri-value chain partners.

For farmers and FPOs, Aantriva provides improved price discovery, verified buyer networks, and actionable crop intelligence with the support of GIS and weather-based analytics. The platform enables stronger market linkages and faster settlement cycles, reducing payment delays and improving cash flow. By recording transactions digitally and building verifiable credit histories, Aantriva also expands access to formal credit for smallholder farmers and FPOs—often a significant barrier in the sector.

Through enhanced linkage with verified buyers, weather advisories, and climate-resilient recommendations, farmers can potentially increase their income by up to 10%, reduce post-harvest losses, and improve operational planning.

Aantriva offers processors and manufacturers a comprehensive suite of tools, including demand forecasting, inventory optimisation, procurement planning, and access to working-capital solutions. By recommending efficient sourcing clusters and optimised transportation routes, the platform helps reduce carbon footprint while strengthening supply consistency across the value chain.

For FMCG companies, Aantriva provides access to deep market intelligence such as consumption behaviour, demographic trends, city-level forecasts, indirect distribution data, and region-specific demand patterns. These insights enable brands to optimise product launches, rationalise inventory, tailor regional product mixes, and execute targeted campaigns more effectively.

Banks and NBFCs gain access to verified transaction trails, smart contracts, merchant network visibility, and end-to-end traceability. This allows lenders to conduct accurate risk assessments and structure financial products such as PSL loans, insurance, and customised credit offerings for the agri-food sector—segments traditionally underserved due to lack of verifiable data.

Speaking at the launch, Debarshi Dutta, Co-founder & CEO, Ayekart, said: “Aantriva is backed by over four and a half years of Ayekart’s on-ground experience supporting more than 3,00,000 farmers, 530 FPOs, and 30,000 retailers. This AI-enabled platform has been built to address the structural challenges of India’s agri-food sector through an integrated architecture that brings end-to-end visibility across sourcing, processing, distribution, and finance.”

He further highlighted how Aantriva leverages multiple data sources—including weather, GIS, prices, and policy updates—to deliver predictive insights and route-optimised logistics, thereby reducing waste and carbon emissions. The platform also includes an intuitive AI-driven voice interface integrated with WhatsApp, enabling faster, more accessible transactions for users across India.

By introducing structured intelligence into a traditionally siloed system, Aantriva strengthens supply-chain reliability, reduces inefficiencies, supports smarter procurement, and enables better financial flows. As the platform scales, Ayekart expects to deepen supply-chain linkages, reduce avoidable losses, and empower stakeholders with timely, data-backed decisions.

Ayekart will continue to enhance Aantriva with advanced AI capabilities, reaffirming its commitment to building a connected, data-ready, and future-compatible agri-food ecosystem for India.