Abbott Expands Rashfree Portfolio for Women and Elderly Adults

 

Mumbai: Global healthcare company Abbott has expanded its Rashfree portfolio with the launch of Rashfree Eva Cream and Rashfree Spray, extending the brand’s focus beyond baby care to address the skin-care needs of women and elderly adults.


Rashfree Eva Cream has been formulated to help soothe and protect skin affected by rashes and chafing. The product is aimed at women who frequently experience irritation in sensitive and high-friction areas. Sweat, hormonal changes, active lifestyles, tight clothing and prolonged use of personal hygiene products can contribute to skin discomfort, particularly in India’s hot and humid climate.


Rashfree Spray offers a convenient, touch-free option for caring for irritated skin. The product is particularly relevant for adults who use diapers, including elderly people dealing with incontinence or limited mobility. According to Abbott, the spray is designed to help users and caregivers manage diaper-related skin discomfort while supporting everyday hygiene.


Skin irritation caused by moisture and friction is a common concern across different age groups. Prolonged exposure to sweat and moisture can make the skin more vulnerable to irritation, while repeated friction may worsen discomfort. Women and elderly adults can have distinct skin-care requirements, creating a need for convenient solutions that can be incorporated into everyday routines.


Abbott said Rashfree Eva Cream and Rashfree Spray have been developed to address these varying requirements. The products are designed to help protect the skin, maintain hydration, soothe irritation and support the skin’s natural healing process.


The company also highlighted the need for greater awareness around everyday skin concerns. Many people rely on home remedies or quick solutions when dealing with rashes and chafing. Abbott said its new products are intended to provide convenient and reliable options for managing common skin-care concerns.


V. Ramanathan, Managing Director and General Manager, Abbott’s Primary Care business in India, said there is a growing need for simple and effective solutions for everyday skin concerns that can have an impact on comfort and quality of life.


“With this launch, we aim to bridge this gap by offering convenient, easy-to-use solutions that support both individuals and caregivers in maintaining healthy skin,” Ramanathan said.


Ankith Rai, Associate Director, Medical Affairs, Abbott India, said irritation caused by moisture and friction is common, particularly in India’s climate, and can affect physical comfort and confidence.


“Using appropriate, gentle care can help soothe irritation, protect the skin barrier, and support overall skin health,” Rai said.


With the expansion of the Rashfree portfolio, Abbott aims to provide skin-care solutions for a broader consumer base across different stages of life. The company said the new products are intended to enhance everyday comfort, support skin health and make skin-care routines more convenient for women, elderly adults and their caregivers.

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