iQOO Unveils “The iQOO Quest Report 2024” on Gen Z Trends and Aspirations

 

Mumbai: “iQOO”, a leading performance-smartphone brand under the VIVO Group, in collaboration with ‘Cyber Media Research’ (CMR), has released “The iQOO Quest Report 2024”, focusing on the dreams, careers, and aspirations of Gen Z. The comprehensive report, based on insights from 6,700 respondents aged 20 to 24 from seven countries, explores the traits and trends of this optimistic generation.

The report covers three key areas: the spirit and motivation of Gen Z to fulfill their dreams, the obstacles and barriers they face, and the career choices that drive their interests. Notably, the report highlights that Gen Z in Maharashtra faces high societal pressure, yet maintains a 94% optimism and clarity of aspirations.

Key Maharashtra Findings:

  • 72% of Gen Z in Maharashtra are willing to sacrifice work-life balance to achieve their aspirations.
  • 94% prioritize overall happiness above all.
  • 76% aim to be recognized as experts in their field.
  • Interest in the financial sector is twice the national average.
  • Maharashtra ranks #1 in support mechanisms for pursuing dreams, with a 50% higher rate than the national average.
  • Youth in Maharashtra take 1.5 times more initiatives in pursuit of their dreams compared to the national average.


Global and Indian Highlights:

  • 43% of Indian and 46% of global respondents are willing to give up work-life balance for career success.
  • 80% of Gen Z in India see gender disparity as a major hurdle.
  • Women are twice as likely to feel gender impacts their dreams compared to men.
  • A quarter of Indian respondents are inclined towards fields like content creation, data analysis, AI, and cybersecurity.
  • Indian youth are proactive, taking twice as many initiatives as their global peers.
  • India ranks #1 globally for having big dreams and clarity of aspirations.
  • 84% of Indian Questers feel their jobs align with their goals, compared to 72% globally.
  • 91% believe a gap year can help pursue their dreams.
  • 46% cite financial constraints as a barrier, but over 90% remain confident in achieving their dreams.
  • 65% view failure as a learning opportunity, with 60% believing it pushes them toward their goals.
  • 51% would pursue higher studies, while 32% prefer relevant jobs to support their dreams.
  • 49% see mentorship as a powerful tool for aspiration support.


The report was conducted by iQOO and CMR, gathering insights from India, USA, UK, Brazil, Malaysia, Thailand, and Indonesia. It reveals that 62% of Indian youth are willing to sacrifice hobbies to achieve their dreams, reflecting the determination of Gen Z.

Nipun Marya, CEO of iQOO India, expressed, “iQOO embodies the spirit of quest, resonating with Gen Z in every communication. We are committed to creating opportunities that enable the youth to pursue their passions. This report provides valuable insights into Gen Z, helping us cater to their needs more effectively.”

Prabhu Ram, Vice President of the Industry Research Group at Cyber Media Research (CMR), added, “The Quest Report explores the perspectives of a brave new generation of youth, providing invaluable insights into their mindset and quests. The high levels of clarity and focus on big dreams underscore the state of today’s youth in India.”

The Quest Report underscores the potential and optimism driving this remarkable generation, highlighting India’s prominent role on the global stage.

Comments