Mumbai,: In a major move to enhance customer engagement, Salesforce, the #1 CRM platform, has announced a strategic collaboration with Tata Play, India’s leading Direct-to-Home (DTH) and content distribution company. This partnership aims to deliver hyper-personalized experiences to Tata Play's extensive user base, revolutionizing the way customer data is leveraged for more relevant, targeted offers across platforms.
By integrating Salesforce’s AI-powered solutions, Tata Play will unify customer data, including subscriptions, interactions, and viewership patterns, into a single, comprehensive view. This data-driven approach will allow Tata Play to optimize campaigns, enhance targeting, and deliver personalized offers that cater to individual preferences, ensuring seamless engagement across its DTH and OTT platforms.
Key solutions from Salesforce include:
- Salesforce Data Cloud
- Marketing and Personalization
- Tableau for actionable insights and data visualization
Additionally, Salesforce’s "Agentforce"—an AI-driven platform enabling autonomous task execution—will play a pivotal role in streamlining business operations and refining Tata Play’s digital transformation journey.
The partnership is designed to empower Tata Play to better understand each subscriber's unique needs, enabling tailored solutions without disrupting others during the process. According to Harit Nagpal, Managing Director & CEO of Tata Play, "By partnering with Salesforce, we are unlocking the power of AI and data to better understand our subscribers and deliver relevance at every interaction."
Arundhati Bhattacharya, Chairperson & CEO of Salesforce India, emphasized that this collaboration is a step towards leveraging Generative AI and data-driven insights to transform the customer engagement landscape. "Our partnership with Tata Play marks a significant milestone in driving innovation and enhancing customer experiences using advanced technology. We are setting new benchmarks in customer engagement, accelerating Tata Play's digital transformation, and creating lasting value for its subscribers."
This collaboration signifies a broader trend of AI-driven personalization across industries. With its advanced data capabilities, Salesforce continues to lead in AI innovation, allowing businesses to streamline operations, drive customer satisfaction, and create unparalleled, personalized user experiences.
This partnership with Tata Play will not only enhance engagement but also open doors to new growth opportunities, positioning the company at the forefront of India’s digital transformation in the entertainment and telecommunications sectors.
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